Sherman: Welcome back, everybody, to Biz Talk with Sherman. I’m your host Sherman on from Hotelling Insurance Services. We’re really excited to be with you here today. We got a full line up of experts to be able to share their story of how they’re making their community a great place to work, live, play and learn. And so we’re really excited about what we’re going to be talking about today. Again, all the viewers and listeners really appreciate you downloading the podcast, listening to us on the airwaves or viewing us on demand or in television. We’re really excited about what now media is doing and being able to expand us into a variety of new markets right now. Out into Tyler, Texas, on television, College Station, Lake Charles, Atlanta, Georgia, Houston, of course. And so as we continue to expand, we really excited to be able to share with you the great stories that are happening here and the wonderful professionals that are just doing some wonderful things to be able to provide value and services to a variety of clients and also to other businesses and and as well, welcome Mexico City. If you’re listening on the airwaves and Radio San Antonio and also the Windy City of Chicago. Welcome back And we’re excited to be able to share some different things with you today. Hot It’s really on my mind right now is we’re looking at the second quarter and you’re hearing a lot of things talking about is there a slowdown, Is there going to be a economy pullback? The one thing that I would say for most people is that is just the talk of the town, right? That’s just opinions.


Sherman: It’s just people just talking about things. Remember, the indicator when it comes to recession is that we’re actually in two quarters of negative growth or just a negative pullback. And so that’s that’s always looking back in time. So it’s a lagging indicator. So you and I will already experience the recession before what’s actually going on. And so what I’d say for a lot of business owners is focus on what you can do, focus on the value that you’re providing, the services that you’re giving to your clients and customers, and make sure that you’re dialing in exactly what you need to do in order to be profitable and to be able to serve people and your other businesses and clients at the fullest capacity that you can. And so when you focus in internally, you’re able to really drive where you need to go, because the reality is that the recession is really an it’s an outside kind of piece of background of conversation that’s going on because there’s a lot of businesses that thrive during a downside market. And so you can be able to you’re going to be able to see some winners and some businesses that are going to survive very well. And there’s going to be those that are waning in the in kind of the sidelines. And that’s because they’re typically they’re not doing anything proactive. They’re only playing defense. And so really excited to be able to talk about what people can do to prepare for their businesses. Today, we have an expert here, your biz, your tech. Roland Parker, thank you so much for coming on the show. Great.


Roland Parker: Nice to nice to be here and chat to you.


Sherman: All right. So tell us a little bit about, first off, kind of introduce yourself, kind of what do you do professionally and how do you guys do it?


Roland Parker: Sure. So Impress Computers has been in the Houston market for 20 years and we provide it support for businesses, keeping them protected against all sorts of things. You know, the general downtime. But in this day and age, it’s especially ransomware and and hackers trying to get into your systems. Okay.


Sherman: So now ransomware has been been hot on the news right lately. So what is ransomware for the typical business owner that might not be aware? What the heck is that?


Roland Parker: So ransomware basically is the bad guys get access to your system one way or the other. Once they get in, they start encrypting your files and you wake up the next morning and it just comes up and it says the file is encrypted and they hold the other side of the key and they typically want you to pay with bitcoins. And if you don’t pay with the bitcoins that they hold you to ransom.


Sherman: My goodness. So then I know that this is really right from the headlines right there is that oil oil line.


Roland Parker: That was that was Colonial pipeline. You know, they got hacked and, you know, that was millions of dollars that had cost. But also with the since Russia invaded Ukraine, there’s been an increase in activity coming from places like Russia and China where they specifically targeting US businesses.


Sherman: That’s amazing. So then what can a business do to protect themselves against ransomware?


Roland Parker: Well, it’s not as simple as it used to be. It’s getting more and more complicated. You’ve got to have a multi-layered approach. You’ve got to start off with people like ourselves monitoring your system, checking to see what’s actually changing. Of course, you’ve got to have a firewall, which is important, but then you’ve also got to have something called Zero Trust, and that we use a program called Threat Locker, which means that we whitelist certain programs that are known, good programs. Anything else beyond that will not be allowed to run. So if you try to click on a link, click on an attachment, go to a website that could have that malware or ransomware embedded into it, well, it’s not going to be allowed to run. So if it can’t run, it can’t get into your system from there. You’ve also got to have additional protection in your emails because the the easiest way for the hackers to get in is to. Three email. So we use a program called graphs. And what that does, it uses AI to look for bad links that could contain ransomware and just eliminate them. You don’t even get to see them. In addition to that, we then use what’s called EDR endpoint detection and remediation, and that’s with monitored on a 24 over seven through our SOC SOC as security operations center.


Roland Parker: And what that does is that they continuously looking for files that change. So if you get past the firewall, you get past the zero Trust. Now it says, hey, wait a minute, something is still changing. That shouldn’t be changing. It could be 2:00 in the morning. And that is when we say, okay, lock that machine down and and you’ll find with when you go to renew your cybersecurity insurance, they’re now saying, do you have a SOC, do you have an EDR? You don’t know what that means. Come and speak to somebody like us who can explain it and the biggest thing they want to know if a machine is getting compromised, can we shut it down? Because the best thing to shut them, the best way to stop it from spreading, kill it at the source, Stop it from spreading. Biggest mistake people make, you know, click on a file, what’s going on? And then it just spreads like wildfire and before you know it. Everything’s encrypted. Best thing to do. Shut your machine down.


Sherman: Gotcha. So then a lot of times in this, it’s not as simple as I think it used to be. Obviously 20 years in the business, right? At Impress Computers, they know a thing about how to be able to help companies. So when it comes to this, I know there’s always that ransom, right? And so they’re asking for money. Bitcoin. Should they pay that?


Roland Parker: You know, that should only be at the very lowest resort. Obviously, nobody wants to be sponsoring the bad guys because basically you’re paying a criminal organization with untraceable currency. First of all, are you going to get it? Well, there’s no guarantees. Even if you do get it, you’re basically sponsoring that criminal organization to continue doing what they’re doing. The only way to stop this is to stop paying the ransoms. So if you are in a situation where they get past those defenses, you’ve got to have good backups and you can’t rely anymore on just having a simple data backup. Your data has got to be in three different places and it should be offsite and local and multi-layered because if you get compromised, you need to be able to recover from that. And we’ve seen people, you know, external hard drive, Oh, I’ve got a backup. Guess what? The backup was plugged into the computer and guess what happened? It just went through into that. And don’t trust things like Dropbox, OneDrive, Google Drive, because that’s not really a backup. It’s file synchronization. So if your files get encrypted on your computer, guess what they’re thinking with OneDrive, they’re syncing with Dropbox.


Sherman: Typically in real time, right?


Roland Parker: Yes. So it’s great to have it in case your hard drive dies. But in case of ransomware, no, that’s not the best thing to have. You’ve got to have a separate third party backup. And and it should be an image based backup so that you can restore your programs as well and get you back up and running.


Sherman: So I got to imagine that a lot of businesses think to themselves, I’m just not big enough or I’m not really dealing with client sensitive information. What would your conversation to be to that person? Just saying, Hey, you know what, You need to think beyond that. You know.


Roland Parker: Some people say, well, I’m not I’m not one of the big guys. They’re not going to come after me. 80% of the companies getting hacked are less than 50 people.


Sherman: Oh, my goodness.


Roland Parker: Over 60% are less than ten people. So they’re coming after the smaller guys because they don’t have protection. So what you’ve got to think about is how would my business be impacted if I woke up one morning and I lost all access to my data? So it may not be you may not have people’s Social Security numbers and that type of thing, but if your business was unable to operate, what would you do if you didn’t know who owed you money, if you didn’t know how to access your accounts, If all of that was taken away in a blink of an eye, how would your business operate? And that’s the critical factor. It’s not just client sensitive information. It’s that critical data that’s going to shut your business down. And we’ve seen as high as 50% of the people that get hit with ransomware. If they’re a small business and they don’t have backups, you either pay the ransom or you go out of business. Wow.


Sherman: So then what happens if somebody runs into this problem, Roland? Like so they find themselves they are a victim right now. They they are being they’re right now they’re attacked. Right.


Roland Parker: So the first thing to do is not panic and don’t respond to what comes up on your screen. We’ve seen a lot of scareware coming around. Okay. And what happens is it comes up on your screen, oh, your machine’s been hit with ransomware, but it’s not. It’s just a pop up.


Sherman: Oh, okay.


Roland Parker: So if you respond to it, though, and some people have that automatic reaction, they hit the X to close it. Yes. And what happens? They the X is just a program command. And if they program that to say, overwrite my antivirus and install this by hitting the X, you’ve just allowed the bad guys in. So don’t respond to that. The best thing to do shut your machines down and then contact a professional like Impress Computers where we can now come in and determine what has happened. You may not even be ransomed. The next thing is we we would then be able to see, okay, do we have a backup? We’re only part of the files encrypted. Was everything encrypted? The worst thing you can do is try and treat this on your own or respond to that ransom in any way. Speak to a professional first.


Sherman: Absolutely. So then where can people contact you if they have questions? Because this is much more complex than than kind of meets the eye.


Roland Parker: You know, because really, we we we want to sit down with you, do a full network assessment, make sure that all vulnerabilities are being closed, like the Colonial Pipeline. It was an X employee who had. And the IT department didn’t remove that the access. So that employee was still an active employee. He got somewhere along the line, his credentials were exposed and that’s how the bad guys got it. So you’ve got to do a full network assessment, cut off all of the weak points. They can contact us by phoning (281) 647-9977 or go to our website Impress Computers dot tech.. And as I say, just give us a call to 816479977 and we’ll schedule for a free network assessment.


Sherman: That’s wonderful. So last question, because I think it’s on a lot of people’s minds right now as some of their employees are working from home using their personal laptop computers, but they’re getting into should never happen. How does that how does that affect a lot of businesses today?


Roland Parker: It’s a worst thing that people do. Oh, bring your own device. You’re going to work from home. You’ve got a home setup. Great. But guess what? Your it doesn’t have any control over that machine. So your kids could be playing games, downloading stuff. You’ve got no idea what’s on that machine and that machine. Now you’re giving access to your server. Bad news should never happen. Every employee has got to have a company issued lock down machine and that’s the only way that they can access it. And whatever you do, do not use remote desktop to access your your machines. It’s very easy to set up, easy to use, and it’s easy for the bad guys to come in. You’ve got to use something like log me in a secure way of coming in. Let’s face it, you know, a lot of businesses are using remote control. They people are either fully working from home or they’re doing this hybrid, working from the office or from home a couple of days a week. You got to make sure it’s secure and they’ve got to have a company issued computer. Don’t think you’re going to save some money and let them use their own computer. It’s bad, bad news.


Sherman: Good. Really, really insightful. So, again, folks, really appreciate you coming on, sharing with us your tech, your business. We’re going to take a quick commercial break, folks, and come back with Mike Moran.